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Web Experience Design & Development 2022
UX & UI Design. Website design & development. Built on Vue-JS + Strapi Headless CMS. API Integrations.

How do you stand-out in a crowded insurance-sales market? How do you make it easier for the user to find the right insurance? Do we reduce the number of pages? Many questions we had when SafeTree asked us to design the digital experience.

The Approach

Our UX design approach was to simplify the process for the user in finding the right product or solution, through a visually guided step-by-step approach. We reduced the number of "inputs" required. Instead of traditional "dropdown" selection and other methods, we went for a clickable-icon-driven experience.

And it worked.