When Vaishnavi Estate with its 100 years of legacy, launched its coffee brand, we had to make sure it is perceived and accepted across various audience segments. Nothing better than some short video content.
- Concept
- Production
- Post Production
There was a myth that "pure coffee" is boring and only good for the traditional filter coffee. We produced a series of shorts and reels on interesting coffee-recipes to counter this.
Result?
Some awesome recipe videos where Vaishnavi Estate Coffee powder is transforming into yummy coffee!
